Pokemon GO
2016 · AR / Location-Based
Pokemon GO remains unlike anything else on mobile. It turns walks into adventures, encourages real social interaction, and taps into Pokemon nostalgia with an effectiveness that borders on unfair. Aggressive monetization and a persistent urban-rural divide hold it back from greatness, and the battery drain is no joke. For players willing to set spending boundaries and lucky enough to live near a few Pokestops, there's still a deeply rewarding game here that no competitor has managed to replicate.